Profile

I'm an award-winning Creative Director with over 20 years of experience leading brand transformation, digital innovation, and multidisciplinary creative teams. My career spans global brands, enterprise digital experiences, integrated campaigns, and scalable design systems. I combine strategic vision with hands-on creative expertise, connecting brand, design, and technology to deliver compelling experiences and measurable business results. Throughout my career, I've built and mentored high-performing teams, partnered with executive stakeholders, and helped organizations navigate complex creative challenges. My leadership approach balances ambitious thinking, collaboration, and a commitment to exceptional design.

Experience

Creative Director — Visa 

2019–Present | San Francisco Bay Area

At Visa, I've led creative direction across three major Visa.com brand transformations, helping shape the digital expression of one of the world's most recognized brands. My work has spanned global website redesigns, brand evolution, personalized digital experiences, and enterprise design systems, connecting creative vision with business strategy and emerging technology. 

 Working closely with brand, marketing, product, and technology leadership, I've directed multidisciplinary teams to deliver scalable, user-centered experiences. Key initiatives contributed to an 18% increase in site engagement and a 15-percentage-point improvement in task completion, while the evolution of Visa.com's design system from Sketch to Figma established greater consistency and efficiency across the digital ecosystem. 

 I've also championed generative AI, intelligent search, and AI-enabled creative workflows, contributing to a reported 30% improvement in operational efficiency. Throughout these initiatives, I've remained closely involved in creative direction while mentoring designers, strengthening cross-functional partnerships, and expanding internal creative capabilities.

Creative Director — Tank Design 

June 2018 – January 2019 | San Francisco Bay Area

At Tank Design, I provided creative leadership for clients including ServiceNow, Deloitte, and Live Nation. Working with multidisciplinary teams, I helped develop brand and digital experiences that combined strategic thinking, creative storytelling, and engaging visual design.

Creative Director — Sapient Razorfish 

2014-2018 | San Francisco Bay Area

At Sapient Razorfish, I led creative development for digital campaigns, brand experiences, and interactive platforms, working with multidisciplinary teams to bring ambitious ideas to life. My responsibilities spanned concept development, art direction, user experience, and the execution of integrated digital initiatives for major consumer and technology brands.

 I helped guide teams through the creative process, working closely with strategy, UX, technology, and account leadership to deliver work that combined compelling storytelling with effective digital experiences.

Creative Director — Denuo

2012-2014 | San Francisco Bay Area

At Denuo, I led creative direction for Kia Motors America, overseeing a multidisciplinary team responsible for the brand's digital experiences. My work included the launch of a responsive Kia.com, the redesign of Kia Owners, and the transition from Flash to HTML5, helping modernize the brand's digital presence. I established creative direction, mentored talent, and coordinated across internal and offshore teams to deliver cohesive digital experiences. I also led creative development for Hyundai Owners.

Creative Director / Associate Creative Director / Senior Art Director — Avenue A Razorfish

2006–2012 | San Francisco Bay Area

At SapientRazorfish, I led creative development for major brands, including Intel and USANA, directing multidisciplinary teams of up to 20 across digital campaigns, interactive platforms, and product experiences. My responsibilities spanned creative strategy, concept development, art direction, and the delivery of large-scale digital initiatives. Working closely with strategy, UX, technology, and account leadership, I helped translate complex business challenges into compelling digital experiences while mentoring creative talent and fostering a collaborative team culture.

Creative Leadership & Expertise

My expertise spans creative direction, global brand transformation, digital experience strategy, enterprise design systems, integrated campaigns, and emerging technologies. I specialize in connecting brand, product, content, and technology to create cohesive experiences that balance creative excellence with business objectives. 

As a creative leader, I've built and mentored multidisciplinary teams, partnered with senior executives, and guided complex initiatives from strategy through execution. I believe the strongest creative organizations combine a clear vision, collaborative culture, and the ability to turn ambitious ideas into measurable results.

Education

Santa Clara University Leavey School of Business (MBA)
2002-2006 | Santa Clara CA.

My MBA provided a foundation in business strategy, organizational leadership, and management, complementing my creative background and strengthening my ability to connect design decisions with broader business objectives.

RISD Rhode Island School of Design (BFA)
1991-1995 | Providence RI.

My education at RISD established the foundation for my approach to visual communication, design thinking, and creative problem-solving, instilling an appreciation for craftsmanship, experimentation, and the power of thoughtful design.

Beyond Design

Outside of my professional work, I've maintained a lifelong interest in visual art, music, emerging technologies, and martial arts. I've spent many years practicing and teaching martial arts, an experience that continues to influence my approach to discipline, mentorship, continuous learning, and personal growth.