Challenge

Develop a compelling creative platform connecting Intel's technology leadership with the launch of Halo Wars 2. The opportunity called for an idea that could resonate with gaming audiences while bringing Intel's performance story to life across multiple channels.

Solution

Developed an integrated campaign built around the idea of Intel Inside. Battle Ready Outside. Connecting Intel's performance technology with the world of Halo Wars 2, the concept won the pitch and evolved into a cohesive campaign spanning retail, digital, social, and promotional experiences.

My Role

Led a multidisciplinary team of 5–6 designers, writers, and creatives through concept development, pitching, and campaign execution. Oversaw the creative direction from the initial pitch through production, guiding the team in bringing the winning concept to life across multiple channels.

Two Worlds. One Battle-Ready Experience.

The creative brought together the worlds of Intel and Halo Wars 2 through a shared language of power, performance, and immersive gameplay. Cinematic imagery and a unified visual system connected Intel's technology positioning with the excitement of the Halo universe.

Bringing the Battle to Retail

Extended the campaign into physical retail environments through high-impact displays and print executions. Bold imagery and coordinated messaging connected Halo Wars 2's cinematic universe with Intel-powered gaming hardware.

Engaging Gamers Across Channels

Developed a coordinated series of digital advertisements, social content, and interactive activations, including a branded Snapchat experience. Each execution adapted the campaign's creative platform to its environment while maintaining a consistent identity.

A Campaign Destination for Gamers

Created a responsive digital destination that brought together cinematic game imagery, Intel messaging, and campaign content. The experience extended the creative platform across desktop and mobile, providing a cohesive digital expression of the partnership.